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Your Guide to The Best Sex Toys of All Time

Although our testers liked the sleek shape and size of this model, in our tests it generally worked better as a G-spot toy than as a clitoral vibrator. The Sassy’s sibling, the Pillow Talk Flirty bullet, is designed specifically for clitoral stimulation, but we found that its vibrations were not as strong as those of our budget pick. Across 10 years of testing, we’ve relied on 11 people with vulvas to compare clitoral toys.

We don’t recall ever selling out of Kegel balls before the release of this book, but it happened. The introduction of the movie brought, even more, focus to the industry along with expanded mainstream retail interest. Looking to the future, we expect that the sexual health and wellness conversation will continue to expand further into mainstream channels as people realize that there are many benefits to maintaining regular sexual activity.

These toys are specifically designed to be easy to use, comfortable, and perfect for exploring new sensations at a relaxed pace. Beginner sex toys are a fantastic way to discover what works for you, enhancing your sexual journey. In regards to selling sex toys online, it’s common practice that the shipping packaging is discreet and inconspicuous. What draws many people towards shopping for their sex toys online is its privacy.

The Magic Wand was the only toy in our test group that could consistently bring testers to an intense climax quickly, intuitively, effectively, and predictably. Dealbreakers included poor-quality materials, a short battery life, a tendency to break easily, a lack of power, and a design that was awkward, inconvenient, or painful to use. Your favorite star products combined with interactive content, will take your feelings to the next level.

CalExotics, established in 1994 by Susan Colvin, is a leading manufacturer in the adult novelty market, offering a diverse range of high-quality sex toys and intimate lifestyle products. Known for innovation and inclusivity, CalExotics' catalog includes vibrators, dildos, anal toys, and BDSM equipment, catering to various preferences and experience levels. Doc Johnson Enterprises, established in 1976, is a leading manufacturer of adult pleasure products, offering a diverse range of high-quality sex toys including vibrators, dildos, and bondage gear. Renowned for innovation, they've integrated technology like app-controlled toys and VR experiences, while also emphasizing sustainability. With a strong commitment to quality and customer satisfaction, Doc Johnson remains a dominant and trusted presence in the global sex toys market.

The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.

“They’re designed to massage the sphincter when they go in and create a pleasure pop when they’re pulled out,” they add. Whether you can’t physically use your hands to jack off or simply don’t want to, automatic masturbators are a good bet — they do all the work for you. Others, like the Zalo Desire preheating thruster, are shaped like standard dildos. For high-quality, stainless steel wands, check out anything from nJoy or Le Wand’s Stainless Steel Collection. “Many prostate massagers feature an attachment that hugs up against the perineum (the spot between the anus and the balls),” Finn says. This helps stimulate the prostate from the inside and the outside.

Customer reviews attest to the Tor 2’s comfort both during solo and partnered use, with many noting how satisfied they are with the intensity of the ring. The Tor 2 is whisper-quiet and equipped with a travel lock mode, so you can confidently pack it on your next vacation. “This German-made brand not only has sleek design and super-sophisticated motors (its thrusting toys use magnets to pulsate, how cool is that?) but they get the extra plus in my book for how eco-conscious they are,” says Finn. Fun Factory focuses on low-emissions production and extended battery life to help reduce lithium ion waste.