How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Clitoral suction vibrators are in these days, with Womanizer, Satisfyer, and Lelo producing some of the most popular options on the market. “Typically, [a clit sucker] uses some form of pulsating airflow tech,” Fleming explains. While the sensation of using a clit-sucking vibrator can’t fully be mimicked with the body, it’s similar to if you were to suck (gently) on your partner’s clitoris.

Furthermore, granting customers requests that their data be deleted is a practice many sex toy merchants follow. Because of the intimate nature of your product, it’s especially important to ensure safe online shopping for your current and potential customers. Search engine optimization (SEO) is the term for the process of improving your website’s organic rankings & organic click-through rate. The goal is that your website appears as close to the top results in search engines as possible.

Other states, including Texas and Georgia, have various laws prohibiting the sale of “obscene” devices. That said, it’s best to familiarize yourself with the state and local laws under which you’re running your business. When people have more money in their pocket, they spend it (on sex toys).

Thankfully, you can dial in a more modest vibration speed, if that's your thing. The larger, more "bulbous" top presses against your partner's clitoris in many sex positions, allowing for maximum stimulation. These are designed to be worn around the base of the penis and can help enhance erections, delay ejaculation, and increase sensitivity.

We included a wide range of sex toys, so no matter what you're into, there's something here for you. Bubble bath lovers, if you’ve ever uncomfortably contorted yourself to get the running water to hit your sweet spot, this is the toy for you. The WaterSlyde attaches to most faucets with either a tie-on or velcro strap. It’s nice to have both options because if you struggle to tie knots like me, the velcro is a great alternative. The Womanizer Next is ideal for external stimulation without needing an insertable portion. I've been a long-time fan of suction toys but prefer those that come in a C-shape, as it can sometimes be challenging to perfectly line up the mouth with your clitoris due to the constraint of the internal arm.

North America dominated the sex toys market with a share of 33.2% in 2023. This is attributable to social acceptance and liberal sexual lifestyle in the U.S. along with the presence of multiple adult stores. Asia Pacific is expected to witness the fastest CAGR over the forecast period with the highest number of manufacturing facilities in China and the growing demand from countries such as Australia, India, Japan, and New Zealand.

The Billy is made of silky silicone, and is 100% waterproof, so you can also use this baby in the shower. It feels amazing, whether you're playing with a partner or rocking it solo. Hartzell suggests a toy like this one, which focuses on deep stimulation without any penetration. This is because, as you age, you might notice changes in your vagina and a decreased sensitivity to penetrative stimulation you once responded to, she says. And at just $50, this oral sex simulator is more affordable than many suction vibes on the market. Whether or not they have partners, many people with vulvas can admit that there’s nothing like a little bit of oral stimulation a la cunnilingus.

In 1965, Duncan had an accident and was paralyzed from the waist down and left impotent. Duncan, feeling unsatisfied, explored the limited options available to him in 1965 for alternative penile prostheses. As vibrators began to appear in more and more pornographic movies, it became harder and harder for manufacturers to advertise these devices as though they were simply massagers. Slowly but surely, they disappeared from reputable magazines and mail-order catalogs of the day. By the turn of the century, there were more than 20 vibrator models available, running on electricity, batteries, foot power, or water power. The prices could vary from $15 to $200 for the Cadillac of the vibrators, the Chattanooga.

If the toy is Bluetooth-enabled, such as Chorus by We-Vibe, then both partners can control the toy via their smartphone and the We-Vibe App. As the world’s leading producer of innovative couples' toys, We-Vibe is the obvious choice. In addition, We-Vibe is also home to the We-Vibe App, which ensures that couples can always be close to each other – even if they are physically separated.

It has 16 different intensity settings, so it’s ideal for those who like to have options to customize their experience The MysteryVibe Poco is made of premium silicone and uses two different motors. It also syncs to an app, making this one a fun toy for couples as well. The runtime is also on the shorter side compared to our other picks, so you’ll have to charge it more frequently.
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