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In the U.S., the most common item bought is a dildo; whereas in the other top-ranking countries, like the U.K., Germany, and Australia, vibrators are most common. Differentiating itself from other countries, the U.S. has penis sleeves and strap-ons as some of its most popular items. The market is highly competitive with the presence of global and local manufacturers & distributors. The competitive landscape in the industry is complex, encompassing various strategies related to product differentiation, branding, distribution, and compliance.

That might seem excessive, but when it comes to your health, it’s always best to err on the side of caution. Depending on what the toy’s exposed to and whether or not you’ve shared it with others, you could be opening yourself up — sometimes literally — to bacteria, viruses, and parasites. If your item is made of a mix of materials, each material should be accounted for while cleaning.

That’s why we called on three sex toy experts (nay, connoisseurs) and asked them to give us the 411 on the main types of sex toys — all of which can be bought online. Whether you’re perusing the aisles and displays at an IRL sex toy emporium or scrolling online, shopping for a sex toy can be a little overwhelming. Like the name suggests, you pop it in and keep it there, like a plug. Butt plugs aren’t designed to hit one specific spot, the way prostate massagers are—they're great for generally stimulating the anus and rectum and delivering that satisfying sensation of "fullness."

Keep scrolling to shop all the best sex toy sales available right now—including several deals that are recommended by our sexperts. SexToys.co.uk has the UK’s largest catalogue of adult toys including vibrators, dildos, and sex toys for all genders, so it’s unsurprising that it’s home to my favourite new collection – The One. If you find butt plug play a little blah, consider leveling up your anal play game by trying your hand at anal beads. Unlike anal plugs that go into your butt, then stay there, anal beads are designed to be inserted into and removed from your romp while you play.

KIIROO's Pulse Solo Interactive can help anyone with a penis feel as if they are being touched intimately by a partner, even if they aren't in the room. Its sturdy silicone exterior is soft to the touch, meaning users can slip into the device without much preparation and begin experiencing top-notch vibrations with the click of a button. Testers reported that the FeelConnect app seamlessly connected to interactive porn which makes this vibrating masturbator feel even keel with other more enveloping options on this list.