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When people don’t have the money to go out, they stay home (and use their sex toys). While monetization in some aspects of the adult industry has started to decline, such as porn, businesses selling toys have seen steady growth. This trend is due to increased commercialization, changing perception, and availability to purchase items both in-store and online. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using sex toys during partnered sex while 45% of adults used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.

Discover New Zealand’s largest range of sex toys to bring some extra fun to your sex life. Whether you want a toy for solo or partnered fun, you’ll find just the thing in our range of best-selling adult toys. Depending on your choice of a sex toy, including vibrating wands or g-spot vibrators, these devices can be used internally and externally for stimulation.

This is expected to contribute to the market growth over the forecast period. Our adult sex toy website exclusively hosts Mayla's sex toy blog for you to learn what's new, browse recent reviews & read the latest industry news. You'll see why her expertise makes us the best place to buy sex toys online.

And boy oh boy are there a lot of different types of external vibes. “Whether you’re thrusting into someone else, into your own hand, or just wearing it around, you don’t want the dildo to be wiggling around,” she explains. A prostate massager is a vibrating toy that goes up the anus to stimulate the prostate. “This can be thought of as the male equivalent to G-spot stimulators,” Fleming says.

In the U.S., the most common item bought is a dildo; whereas in the other top-ranking countries, like the U.K., Germany, and Australia, vibrators are most common. Differentiating itself from other countries, the U.S. has penis sleeves and strap-ons as some of its most popular items. The market is highly competitive with the presence of global and local manufacturers & distributors. The competitive landscape in the industry is complex, encompassing various strategies related to product differentiation, branding, distribution, and compliance.

The online adult store is dishing out sweet sales on several most-wanted gadgets for him and her. If you want a wide range of toy options, Lovehoney and Babeland fit the bill. Both retailers cater to various needs and sex-play preferences, and Fariello says they’re known for good customer service. Allison Kent, a licensed clinical social worker focusing on relationships and sex, urges you to visit a sex toy store and ask a salesperson for help. The educational training that store staff receives tends to be comprehensive — and the human interaction, she says, far exceeds what you will experience online.

Your partner may also be able to access an audio interface with each mobile app that allows them to take physical control of your toy while also projecting audio into your partner's space, and vice versa. These capabilities are becoming more commonplace for highly developed sex toys designed for couples living apart. Whether you’re in the mood for internal penetration or external stimulation, this waterproof multitasking toy can do both. It has a vibrating dildo at one end and a rose at the other that simulates tongue-licking. What’s more, it’s totally customizable with nine different settings for vibrating and licking.
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