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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

That little bud located at the apex of the labia—is packed with feel-good nerve endings, and it can feel amazing to hold a vibrator on or around that spot. “If you have jelly or other soft, nonsilicone toys, you want to be sure they are each stored separately, as they can melt together if they’re touching while stored,” she says. “100 percent silicone, glass, and steel toys can also be cleaned with liquid soap or a toy cleaner and then air dried,” Deysach says. This handy little chart tells you how to look after your toys depending on what they’re made from.

Edge makes a highly rated, hand-fueled pump in a clear, latex- and phthalate-free tube so that you can see all your… business. When coupled with prostate stimulation, it can lead to powerful—we would argue "mind-blowing"—full-body orgasm. Sure, it's pricey at almost, but trust us, it's worth every penny. “Just be cautious about buying the cheapest toy you can find because some of the ultra-cheap products might be made of questionable materials and have low durability,” says Lehmiller. Plus, if you spend a little more, you can get a higher-tech toy that will offer more customization options, thereby allowing you to tailor it to your tastes and give you more variety in how you use it, he says. Prostate massagers stimulate the prostate gland, which can lead to incredibly intense, even mind-blowing, orgasms.

The Aer is extremely simple to charge and operate (one tester described it as having “zero learning curve”), with a magnetic USB charger port at its base and three buttons on the top of the toy. The bottom button turns the toy off and on (long hold) and cycles through five vibration patterns (press). The upper buttons move the intensity up and down through five levels. According to the manufacturer, the Aer can fully charge in two hours and can operate at the highest setting for up to one and a half hours on a full charge. In our testing, we were able to achieve a full charge from a drained battery in only an hour and 16 minutes—and the toy was still going strong after we left it on at maximum speed for two hours. Unlike some of the other toys we tested, the Magic Wand Rechargeable is not waterproof.

The sense motion technology works by recreating the motions of the control pad in the vibrator. For instance, if you moved the remote fast, the motor would increase, and vice versa. So, instead of seeking out a plus or minus button to cycle through intensities, you can control the whole thing with a flick of the wrist. Equally great for solo and partner play, this one frees you from fussing with controls.

Sex toys are available to all sorts of individuals for a variety of reasons. For others, employing sex toys is the simplest (or only) method to achieve orgasm — this is particularly true of those with vulvas. We added a section on what to consider while shopping for sex toys and several new product picks, including the Tabu Nuri as the best warming sex toy and the Lovense Nora as the best rabbit sex toy. Tease, please, or even punish your cock, balls, and asshole with kinky sex toys for guys. Make sex and masturbation even better with our collection of the best sex toys for men. Jacking off has never felt better than with a pocket pussy, automatic masturbator, or male stroker sleeve.

Join thousands of satisfied customers who trust Lion's Den for their intimate purchases. The e-commerce segment held the largest revenue share of 63.8% in 2023. In the past few years, e-commerce and online sex stores have been the most used platforms for purchasing sexual wellness products. The anonymity in product delivery is a major advantage for customers opting for online purchase of sex toys over brick-and-mortar adult stores. Moreover, the convenience of choosing from a vast variety of products on a single platform at discounted prices provides added benefits. Increasing internet penetration and the number of customers across all age groups who are technology literate and comfortable with navigating e-commerce platforms is expected to boost the sex toys market’s growth.