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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

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With our women’s adult toys and other non-gendered accessories, you can find pleasure with every touch. Discover games, destress sets, vibrators, and clothing that can work together to comprehensively elevate your time in and out of the bedroom. Established in 1993, we have been the leaders in the USA sex toy and lingerie market for over two decades and have a burgeoning presence in the USA. Our assortment of premium adult toys is among the best and the biggest in the USA.

Being able to pull up products quickly, getting pricing, UPC's, product descriptions and more is what I need to stay competitive. Okay, apart from the end result of using them – so technically, the second best bit… they’re super easy to use. A single button powers The One Rose on and off, as well as cycles the product through its 3 speeds and 7 patterns of suction and pulsation. Using a water-based lubricant can enhance comfort and reduce friction. Apply lube to both the toy and your intimate areas for a smoother experience.

Even the “solo” shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.

And boy oh boy are there a lot of different types of external vibes. “Whether you’re thrusting into someone else, into your own hand, or just wearing it around, you don’t want the dildo to be wiggling around,” she explains. A prostate massager is a vibrating toy that goes up the anus to stimulate the prostate. “This can be thought of as the male equivalent to G-spot stimulators,” Fleming says.