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Even the “solo” shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.

The website’s design should optimize conversion rates, with the ultimate goal of generating sales. If you’re unfamiliar with website design, you can outsource this step. Gosnell Duncan pioneered the formula of the body-safe silicon with help from a General Electric chemist.

Sex toys are not well researched—beyond this study by the Swedish Chemicals Agency—or regulated by any consumer-safety agencies. However, the anus and rectum are delicate mucous membranes that are highly absorptive and prone to irritation, and many people use their toys more frequently than 15 minutes per week. For this reason, we decided to err on the side of caution and choose toys made from high-quality, nonporous materials for this guide.

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That might seem excessive, but when it comes to your health, it’s always best to err on the side of caution. Depending on what the toy’s exposed to and whether or not you’ve shared it with others, you could be opening yourself up — sometimes literally — to bacteria, viruses, and parasites. If your item is made of a mix of materials, each material should be accounted for while cleaning.

I like unique toys that work well with solo or partner play for added diversity, as well. Another benefit of toys that allow you to let go, literally and emotionally, is they can enhance partner sex without causing you to disconnect from the person you’re with. The entire thing vibrates, so you can use it flat as an external vibrator by yourself or with a partner, bend it for whatever angle you need, or bend it completely in half and use it as a dual stimulation toy.