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Top 10 Companies in Sex Toys Market in 2024 Shaping Global Industry Trends

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At Forbes Vetted, we’ve researched, written and published roundups on dozens of wellness and self-care topics. A media buy refers to the purchasing of advertising from a media company like a newspaper, magazine, blog, website, or television network. There’s the big fish, like a commercial during the Super Bowl, the cost of which is estimated to be one million dollars for five seconds. Instead, smaller, more targeted buys will be in your business’ price range and reach a more specific audience.

AI is revolutionizing the industry with the launch of smart sex toys that can be controlled remotely. For instance, in January 2023, Lovense integrated ChatGPT API to launch the Lovense ChatGPT Pleasure companion. It can sync the company’s sex toys with the remote app and BLOOM’s audio erotica and can personalize the user experience based on emotional and physical experiences. Moreover, with the growing research on AI technology, the market has witnessed increasing demand for such AI-powered sex toys. Editors also spoke with a sex and relationship expert to better educate readers on how sex toys may enhance relationships and the role that they may play when lovers are apart. We inquired about the best ways to use these sexual devices and matched those qualifications against product specs for each toy listed in this guide.

Today, many businesses’ preferred means of marketing is social media. This popularity is because it’s a tool through which businesses can market while simultaneously building community. However, every social media platform has its own policies with which you must be in accordance.

Keep in mind that porous toys are a lot like your skin in that they have tiny holes — or pores — that can harbor bacteria even after cleaning. You may also be able to figure out what it’s made from based on certain features like flexibility, texture, and even smell. If you don’t have the OG packaging, you should be able to find details online by searching the product name or by visiting the retailer or manufacturer’s website.

We tried the 6, which is similar in shape and size to a fountain pen. Unfortunately, we found the toy’s vibrations to be a bit buzzy compared to those of the rumbly and similarly shaped We-Vibe Tango (see below). And the Ultra Power Bullet 6’s handle vibrates to an unpleasant degree. While the Luna Ava vibrator is a steal at $30, don’t expect it to replace your Magic Wand anytime soon. We found its vibrations to be more buzzy than rumbly, and the 20 different settings are a nuisance given that there is no back-or-forth button—you have to click through all 20 to return to the one you started with. There is some controversy surrounding the impact of silicone lube on silicone toys, so we decided to conduct our own test.

When Charles Goodyear accidentally discovered how to vulcanize rubber, he revolutionized the car world and the sex toy industry. The vulcanization process made rubber more robust and durable and was eventually used to produce condoms, dildos, and other sex toys. Once you’ve decided which direction you’d want to go in, begin with a toy that will allow you to explore and be playful.

Oh, and FYI — prices are accurate and items in stock as of time of publication. Cat & Mouse is a limited podcast series of engaging, thoughtful, sexy and relatable stories. This audio experience is designed primarily with women in mind, but its allure transcends gender boundaries. Our adult store certainly is not the biggest, but it's definitely the best.

Some customers specifically buy sex toys online, as opposed to at brick-and-mortar shops, because it offers additional privacy. For this reason, most online sex toy retailers ship their products in nondescript, traditional shipping boxes. Some retailers even opt to ensure their brand name doesn’t appear on the shipping box or credit card statements whatsoever.

In the decade following this phenomenon, these products have become so popular that a recent survey found 65 percent of female consumers own a sex toy. And this boom is unlikely to taper off any time soon with the growing interest in sexual wellness and rise in sextech start-ups. This cursory overview of the laws surrounding product packaging, marketing, images and videos, product naming, and design and materials is only intended as informational. If you’re interested in how to sell sex toys in a manner that complies with laws, it’s best to seek counsel from a law expert.

Think options like silicone, glass, steel and other safe, comfortable surface materials that make for ease of use and easy clean up when playtime is over. Nonporous materials ensure cleanliness for anything that may be entering your body, and can be sturdier for long-term use. The best sex toys for you are often the ones that meet your individual needs, so it's important to be in tune with what you're looking for. "​​Do what feels good for you as opposed to trying tick boxes," Dr. O'Reilly advises. The magic of magnetic attachments is clear with this fun offering from We-Vibe, which allows you to discreetly slip this clitoral vibrator into the underwear of your choice. With a strong motor, the Moxie can be remotely controlled via the We-Vibe app — but it also comes packaged with a remote control for proximity use as well.