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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

African countries have a weak presence in the market for sex toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.

I like unique toys that work well with solo or partner play for added diversity, as well. Another benefit of toys that allow you to let go, literally and emotionally, is they can enhance partner sex without causing you to disconnect from the person you’re with. The entire thing vibrates, so you can use it flat as an external vibrator by yourself or with a partner, bend it for whatever angle you need, or bend it completely in half and use it as a dual stimulation toy.

The Aer is completely waterproof, and its exterior is made from a single piece of soft matte silicone. Because the toy is enveloped in seamless silicone, it is quick and easy to clean. This matte coating has a soft, suede-like texture that feels pleasant against the skin, though we recommend using it with plenty of water-based lube to reduce friction. You can easily wash the Purple Pleasure with gentle soap and water after use, as the toy has an IPX7 waterproof rating (it can safely remain submerged in water up to 1 meter deep for 30 minutes).

When people don’t have the money to go out, they stay home (and use their sex toys). While monetization in some aspects of the adult industry has started to decline, such as porn, businesses selling toys have seen steady growth. This trend is due to increased commercialization, changing perception, and availability to purchase items both in-store and online. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using sex toys during partnered sex while 45% of adults used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.

KIIROO's Pulse Solo Interactive can help anyone with a penis feel as if they are being touched intimately by a partner, even if they aren't in the room. Its sturdy silicone exterior is soft to the touch, meaning users can slip into the device without much preparation and begin experiencing top-notch vibrations with the click of a button. Testers reported that the FeelConnect app seamlessly connected to interactive porn which makes this vibrating masturbator feel even keel with other more enveloping options on this list.