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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

If you fail to adhere to a platform’s policies, your post can be taken down, your account suspended, or you can be banned from the platform. Social media platforms are a fantastic means of community building, but it’s important to collect followers’ email addresses so that you’ll have a means of communication outside of social media platforms. This ensures communication can continue even in the case of a deplatforming. When you read a review, if you buy through our links, we might get a commission from the brand (our full disclosure and promise here). However, our reviews are 100% transparent and unbiased, and if a toy does not meet our standards, we will let you know and offer alternatives.

At Forbes Vetted, we’ve researched, written and published roundups on dozens of wellness and self-care topics. A media buy refers to the purchasing of advertising from a media company like a newspaper, magazine, blog, website, or television network. There’s the big fish, like a commercial during the Super Bowl, the cost of which is estimated to be one million dollars for five seconds. Instead, smaller, more targeted buys will be in your business’ price range and reach a more specific audience.

She has reported on countless topics, including sexual wellness, astrology, relationship issues, non-monogamy, mental health, pop culture, and more. In addition to Women’s Health, her work has been published on Bustle, Cosmopolitan, Well + Good, Byrdie, Popsugar, and others. As a queer and plus-size woman with living with mental illness, Lexi strives for intersectionality and representation in all of her writing. She holds a BFA in Musical Theatre from Jacksonville University, which she has chosen to make everyone’s problem. Cult favorite (and WH editor-approved) vibrator brand LELO has stepped up their game with this model, which offers both a wider range of intensity settings and a larger surface area on the mouth of the toy.

The small, sleek Satisfyer Purple Pleasure vibrator is a steal at a typical price of $30 (a similar model from a different manufacturer that we’ve tested retails for $90), yet it makes no sacrifices in quality. With its aesthetically pleasing streamlined shape, waterproof silicone body, and USB rechargeable battery, this toy looks and feels like a more expensive “luxury” vibrator. The Magic Wand Rechargeable has an automatic shutoff function at the 20-minute mark, which can be disruptive if you don’t expect it (one of our testers thought the toy had run out of battery life when this happened). The manufacturer recommends letting the toy cool off after 20 minutes to prolong the motor’s life, but you can continue to use it at this point by simply turning it back on again. Considering how intense the vibrations are, many people are unlikely to want to use it for more than 20 minutes straight regardless. As part of my research for this guide, I consulted sex educators and owners of sex-toy shops.

AI is revolutionizing the industry with the launch of smart sex toys that can be controlled remotely. For instance, in January 2023, Lovense integrated ChatGPT API to launch the Lovense ChatGPT Pleasure companion. It can sync the company’s sex toys with the remote app and BLOOM’s audio erotica and can personalize the user experience based on emotional and physical experiences. Moreover, with the growing research on AI technology, the market has witnessed increasing demand for such AI-powered sex toys. Editors also spoke with a sex and relationship expert to better educate readers on how sex toys may enhance relationships and the role that they may play when lovers are apart. We inquired about the best ways to use these sexual devices and matched those qualifications against product specs for each toy listed in this guide.

Sex furniture might sound super, ahem, freaky, but even if you and your partner identify as The Most Basic Couple In The World, sex furniture can be used to make your sex life more pleasurable. For intense, vibration-free prostate stimulation, check out the Aneros MGX prostate stimulator. Beyond just being pleasurable for a partner with a penis during P-in-V, a tight vaginal canal can increase the feeling of fullness for the vulva owner. Generally made out of stainless steel or glass, wands can be used internally to apply pleasurable pressure to the G-spot and A-spot. And even the P-spot — so long as it has a flared base or nonpliable curve.