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Top 10 Companies in Sex Toys Market in 2024 Shaping Global Industry Trends

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When CalExotics introduced waterproof items, the industry quickly followed, and we experienced enormous growth. Waterproofing was a large technological change the addressed a major consumer concern. “The benefit of most vibrating cock rings is that they can be positioned to apply stimulation to the scrotum or to provide clitoral stimulation to a vulva owner during partnered sex,” Corrado says. Often, people call these “Fleshlights,” but Fleshlight is just one brand of masturbation sleeve. There are plenty of other sex toys you can put your penis into to masturbate.

When people don’t have the money to go out, they stay home (and use their sex toys). While monetization in some aspects of the adult industry has started to decline, such as porn, businesses selling toys have seen steady growth. This trend is due to increased commercialization, changing perception, and availability to purchase items both in-store and online. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using sex toys during partnered sex while 45% of adults used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.

More than 25 products were distributed to couples who used them to explore connection from afar, including LGBTQ+ couples who were able to pair devices designed for the same gender. Made in a familiar shape that's time-honored, this rabbit vibrator brings all the features you already love into the future with Lovense's mobile application. Designed to pair with the Lovense Max 2 masturbator (featured below), the Nora will respond in real time to thrusts and other motions so that each toy simulates live sex, despite being apart. The audio integration for Lovense toys, including the Nora, make it easy for partners to control the toy audibly, too — one tester indicated her partner was able to control the rhythm of the toy via a Facetime call. Our consumer reviewers also indicated its exterior was extremely easy to clean and maintain, and interacted well both with water-based and gel-based lubricants. Spice up your nighttime routine with deals on sex toys at MysteryVibe.

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The Canada sex toys market is expected to witness significant growth over the forecast period, due to the increasing demand for adult toys. Online retailers have a significant presence in Canada due to the customer preference for discrete delivery and offers provided by these retailers. Popular online retailers in Canada include PinkCherry, NaughtyNorth, and Fantasia.
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